Here’s Why Music Lovers Are Turning to Vinyl and Dropping Digital

Excerpt from Time Magazine
January 13, 2015
By Megan Gibson

Consumers want good-quality sound and like the feel of vinyl records

Music purists and nostalgists alike have reason to rejoice: sales of vinyl records are on the rise.

According to data released last week by Nielsen Soundscan, more than 9.2 million vinyl records were sold in the U.S. last year, marking a 52% increase over the year before. The Wall Street Journal also reports that the vinyl sales are the highest numbers recorded by SoundScan since the music industry monitor started tracking them back in 1991. Meanwhile, data from the British Phonographic Industry revealed that for the first time in nearly 20 years, more than one million vinyl records were sold in the U.K. in 2014. (The last time the milestone had been achieved in Britain was in 1996.)

Even more startlingly are the figures on digital sales. While Nielsen revealed that streaming was also up, purchases of digital downloads dropped 9% for albums and 12% for songs in 2014.

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